@Employer Branding Made Easy
With over 20 years’ experience in employer marketing, David has enviable experience of shaping EVP and employer brand strategies for many well-known blue-chip companies including Asda, LV=, The Telegraph, Moog, Autoglass and AXA, as well as a number of important government offices and local authorities.
He’s also led some of the most respected employer marketing agencies to financial growth, winning a host of creative awards along the way.
David used his lockdown productively, creating a series of online courses and a new consulting business called Employer Branding Made Easy. As the name suggests, his mission is to take the mystery out of Employer Branding, providing practical training and support to allow businesses to develop and manage their own brands.
How to Research and Develop your EVP.
Under our first Masterclass, David will cover key elements like:
Understanding your audiences –getting a clear segmentation and personas;
Carrying out Research – Competitor research, External audience research, employee research;
Building your EVP – Analysis & Formulation, creating the EVP framework, message segmentation.