EMILY FIRTH.
Founder and Employer Brand Consultant
@TheTruthWorks
BIO.
Emily is an independent Employer Brand Consultant based in Amsterdam and the former Global Head of Employer Branding at Booking.com (Winner of 2019 Best Employer Brand on LinkedIn 10K+ employees).
Prior to that she spent over a decade in marketing as a strategic Business Director at leading creative agencies, helping to transform top global brands like Dove and Absolut vodka.
She now applies all of that experience and creativity to helping clients develop Employer Brands that are authentic, aspirational and actually worth engaging with.
Emily is a proud working mother and a vocal advocate for equality and inclusion - in the world as well as the workplace. She enjoys speaking and writing on topics she feels passionate about in the areas of employer branding, D,I&B and employment culture. Emily is also a resident 'agony aunt' on LinkedIn answering Employer Branding challenges in her feature #AskEmily.
MASTERCLASS.
Getting Creative With Your Employer Brand
In this interactive workshop Emily will lead you through her tried and tested approach for turning repetitive employer brand propositions into inspiring and differentiated creative ideas.
Let's face it, many companies claim to offer 'growth' or impact' so how do you turn something many companies talk about into an ownable, PR-able and memorable creative platform to express your culture. Using examples from her own work, the world of brand marketing and best in class employer brand examples, Emily will show you how to make the leap from strategy to ideation and give you the opportunity to workshop your own ideas using this methodology.
Whether you are managing an agency process or going it alone in-house, you will leave feeling more confident in your ability to workshop and recognize great creative ideas for your employer brand.
KEYNOTE.
Avoiding '50 Shades of Beige'. How to create EB content that people actually want to watch.
It's always been hard to secure budget for EB content and we're about to see that get even harder. But it's also a truism that when there's a great idea on the table, budget is easier to pitch for. So how do you get to those great ideas and how do you create content with cut-though, especially in a time where there is so much at stake and more noise online than ever?
In this 30 min keynote, Emily will share inspiring examples and provide simple and actionable methods to get you thinking more boldly than ever before about human storytelling in an EB context.
