EBcon.
POWERED BY CATALYST
MAY 17th-18th, 2022
A GATHERING OF FORCES IN EMPLOYER BRANDING
Agenda.
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May 17th, 2022
Employer Branding Strategy Day
all times are in GMT+3
9:30 am
9:45 am
9:45 am
INTRO.
Welcome to EBcon 2022!
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Employer Branding Cornerstone Track
Anca Lazaroiu & Ioana Ciobotariu.
HR Director Romania & Serbia @Ubisoft, Communication Manager @Ubisoft Romania
Bringing Branding back to Employer Branding: How we Co-Designed Ubisoft's Local EB Strategy!
10:10 am
Lakshmi S. Devan.
Global Brand Advisor @Vortle
Attracting and retaining Top Talent: Employer Branding Crash Course!
10:40 am
Gerrit Doye.
Head of Employer Branding and Recruiting @Vitesco Technologies
Creating an Employer Brand for a company nobody has heard of before!
11:10 am
Nili Haikin.
Founder and CEO @Vitamin P Agency
How to boost your Employer Brand Strategy using TikTok.
11:40 am
Emily Forbes & Freddy Cleveley.
Founder & CEO @Seenit, Director of Customer Success @Seenit
How Amazon uses User-generated video to bring their employee value proposition to life!
12:10
12:30
12:30
First Break.
Get this chance to mingle with the rest of the attendees, swap business cards and thoughts about the keynotes!
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Employer Branding: Modern Benefits Track

Delia Iliasa.
Managing Partner @SanoPass
Wellbeing for employees in today's working environmnet.
12:55
Omer Chen.
Employer Branding Manager @Rapyd
Navigate your internal influencers through 365 optimization!
13:25
Anna Bertoldini.
Global Head of Employer Branding @NielsenIQ
Humanizing your brand through employee advocacy and storytelling.
13:55
14:25
14:55
Francisco López González.
Global Talent Acquisition and Employer Brand Lead @PagoNxt
Building up Culture, the untangible moment of truth.
Dragos Gheban.
Managing Partner @Catalyst Solutions
Trends and insights for Gen-Z.
Second Break.
Pick-up the conversations from where you left them in the previous Break. Forgot to ask a question, or skipped a company? Now is the time to get back to it!
May 18th, 2022
Employer Branding Activation Day
all times are in GMT+3
9:30 am
INTRO.
Welcome to EBcon 2022!
9:45 am
9:45 am
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EBcon 2022 Main Partner Keynote

10:15 am
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Employer Branding Tech Stack Track

10:15 am
Maria Marcovici.
Head of HR Communications Romania @Continental
Our Hooks for Digital Talents!
10:40 am
Anna Velikoivanenko.
Marketing Director @DataArt
Folkloristics in Employer Branding!
11:10 am
Patricia Romero.
Employer Branding Specialist and Advocate
6 actions for an impactful EB Strategy!
11:40 am
Torgil Lenning.
Founder, CEO @Potentialpark
Keynote TBA!
12:10
Toldi Gabor.
Managing Director and Founder @DTC Solution
Why do recruiter teams fail to fulfill the real purpose?
12:40
First Break.
Get this chance to mingle with the rest of the attendees, swap business cards and thoughts about the keynotes!
12:55
12:55
13:20
13:50
14:20
14:50
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Employer Branding Evolution Track

Dumitrita Ghenciu & Katharina Sorg.
Employer Branding Strategist @Bosch Romania,
Employer Branding Strategist @Bosch Global
Work #LikeABosch – leading the employer brand to the future!
Anette Fexa.
Talent Sourcing and EVP Leader @IKEA Austria
The Spirit of IKEA in Employer Branding Videos!
Natalia Sirca.
Account Executive CEE @LinkedIn
Keynote TBA!
Alex Thuma.
Marketing Manager @Leadec Automation and Engineering GmbH
Do's and don'ts in Employer Branding. Short summary of my experience!
Madalina Boicu.
Project Manager - Employer Branding Advisory @Catalyst Solutions
The Most Desired Employers 2022 Study. What's new?
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Disclaimer: Keynote order might be subject to change.