EBcon.
MAY 18th-19th, 2021
POWERED BY CATALYST
A GATHERING OF FORCES IN EMPLOYER BRANDING
Agenda.
May 18th, 2021
9:30 am
9:45 am
10:05 am
10:40 am
Internal Communication and Storytelling Stage
INTRO.
Welcome to EBcon 2021!
Maria Marcovici.
Head of HR Communication @Continental
Internal Employer branding: Advocacy Project!
Michiel Das.
Founder @Employer Branding Lab
7 strategies and 4 tools to keep your employees motivated when working from home... Even in the middle of a global pandemic!
Emily Forbes.
Founder and CEO @Seenit.io
Humanize your brand through Employee-Generated Video!
11:20 am
Diana Vasile.
Founding member and President @ISTT
The power of Trauma and Healthy Relationships!
11:50 am
First Break.
Get this chance to mingle with the rest of the attendees and check the virtual stands of our Sponsors and Speakers - Who knows what goodies you might find!
12:05
Maria Dinu & Maya Tsankova.
Group Employer Branding Manager & Group Employer Branding Communications Manager @Coca-Cola HBC
Empowering Advocacy through Storytelling!
12:35
Oana Iordachescu.
Head of Tech TA, EU, @Wayfair
Sense of belonging in a remote onboarding set-up. A confession.
13:05
Stelian Bogza.
Commercial Director & Co-Founder @BenefitOnline
What extra-salary benefits have motivated the employees in 2020?
13:25
Second Break.
Pick-up the conversations from where you left them in the previous Break. Forgot to ask a question, or skipped a stand? Now is the time to get back to it!
13:45
14:15
15:00
Tom Pattison.
Senior Employer Branding Specialist @Checkout.com
Internal vs external comms: How to break the barrier!
Duarte Ramos & Francisco López.
VP of Global Talent Acquisition Europe & EB and Director of Talent acquisition Europe & Global Head of External EB @Gympass
Unfolding Talent Acquisition as a tool to generate Employer Pride and Branding!
DAVID THOMPSON - MASTERCLASS.
How to Research and Develop your EVP.
Find out key elements regarding EVP development: Understand your audiences, where to start your research and building your EVP!
May 19th, 2021
9:30 am
9:45 am
10:15 am
10:35 am
11:15 am
11:45 am
12:15
External Communication and Storytelling Stage
INTRO.
Welcome back to EBcon 2021! Get excited for a day full of content focused on the External part of EB!
Estera Anghelescu.
Recruiting and Employer Branding Director @Kaufland Romania&Moldva
Main partner Keynote!
Dumitrita Ghenciu.
Employer Branding Strategist @BOSCH Romania
The power of authentic messages and targeted communication in the new normal!
Nili Haikin.
Employer Brand & Digital Manager @VitaminP Agency
5 secrets about Recruitment marketing campaigns: how to succeed during the pandemic!
Jim Taylor.
Managing Director of Ph.Digital @award winning EB agency Ph.Creative
Career site strategies that will succeed!
Karina Borowiec.
Employer Branding Coordinator @DNV
EVP - what is it and why should you have one?
First Break.
Get this chance to mingle with the rest of the attendees and check the virtual stands of our Sponsors and Speakers - Who knows what goodies you might find!
12:30
13:00
13:30
14:00
14:15
Kirstin Birner.
Manager, Talent Operations EMEA @LEGO
Small things that make a difference.
Ruxandra Ciocarlan.
Senior Relationship Manager @Linkedin
Refreshing your Employer Value Proposition for 2021!
Jonathan Jessop Batty.
Corporate Narrative and Strategy Leader @IBM
Mayflower - Case Study on Corporate Storytelling!
Second Break.
Final chance to exchange contacts and scour our stands for goodies!
Delia Iliasa.
Managing Partner @SanoPass
Mental Health - the adaptation of companies to work from home and the health of employees who work remotely!
14:30
15:00
Most Desired Employer Survey Results.
The moment you have been waiting for! Find out the Most Desired Employers Survey reports and who takes 1st place as the Most Desired Employer of 2021!
EMILY FIRTH - MASTERCLASS.
Getting creative with your Employer Brand.
In this interactive workshop Emily will lead you through her tried and tested approach for turning repetitive employer brand propositions into inspiring and differentiated creative ideas!