EBcon.
POWERED BY CATALYST
11-12 MAY 2026
Nord Events Center by Globalworth
REVOLUTIONIZE YOUR EMPLOYER BRAND
Masterclass Agenda.
Day 1 - May 11th, 2026
All times are in GMT+3
9:30 am
Welcome coffee and registration.
10:00 am
11:00 am
Creative Director / Manager @Fantastic, Partner @62 Miles
Activation Stream Masterclass 1: How To Ditch The Default!
Short Break!
Grab a coffee and get ready for the 2nd Masterclass on Activation!
11:10 am
Founder @Britta June & Co.
Activation Stream Masterclass 2: Architecting Distinction: Elevating your Employer Brand Content to Rise Above the Noise!
12:10
Short Break!
Short refreshment break to clear our minds for the Masterclass Stream 2 on Advocacy
12:30
CEO & Founder - Instar - Employer Branding
Advocacy Stream Masterclass 1: The secret formula of effective and long-lasting advocacy programs!
13:30
13:40
Short Break!
Final break before Masterclass 4!
Cecilie Milenkovic & Dragos Gheban.
Co-Founder and Product Owner @Narify AS & Managing Partner @Catalyst Solutions
Advocacy Stream Masterclass 2: Making Employee Advocacy a Team Sport!
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Disclaimer: Keynote order might be subject to change.
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Disclaimer: Masterclasses will be held at Nord Events Center Forum Hall, Floor 1 at the main venue location. People will be on the premise ready to guide you on the day!
Main Event Agenda.
Day 2 - May 12th, 2026
All times are in GMT+3
9:30 am
10:00 am
10:20 am
10:35 am
11:00 am
11:30 am
Registration opens!
Robert Iancu.
Partner @Trend Consult Group
EBcon 2026 MC Opening: What to expect Today!
HR Vice President @Mega Image
The Human Advantage: Employer Branding in the Age of AI!
Founder @Sally Higham Advisory
The Midlife Talent Gap: Why Menopause is Your Next Employer Branding Challenge!
First Break!
First opportunity to grab a coffee, meet fellow Employer Branding and HR leaders, and continue the ideas sparked on stage.
Country Manager, Employer Branding Communication @BOSCH Group Romania
Advocate. Amplify. Accelerate. Employee Advocacy 2.0 at Bosch Romania!
11:45 am
Partner, People & Culture @Miles Advisory
Culture: by Design - defining and communicating the culture behind a strong employer brand!
12:10
Head of Employer Branding & HR Communications @AUMOVIO Romania
Employer Branding Without Fairy Dust: What Really Matters When Things Get Tough!
12:25
Lunch Break!
Enjoy lunch while continuing conversations with peers, speakers, and partners. This is your moment to turn insights into dialogue.
13:25
General Director @Sano Pass FIT
Movement, data, and people: The story behind fitness benefits!
13:40
Ken Callebaut & Nathalie Adam.
Creative director & Manager @Fantastic - Partner @62Miles
Head of Recruitment and Selection @Belgian Federal Police
Ditching The Default: How the Belgian Federal Police Rebuilt a Brand That Truly Works!
14:05
Sabina Barbulescu & Daniela Amzoiu.
Senior Talent and Development Specialist @Ursus Breweries
Internal and External Communication Manager @Ursus Breweries
14:20
Third Break!
Recharge and reflect! Take a breather, revisit key takeaways, and connect with partners and fellow attendees before the final sessions.
14:50
Clare Tomkins.
Ex-Meta, TikTok, Atlassian Williams F1 Racing, Employer Brand and Talent Consultant
From EY to the Pit Lane: What Never Sitting Still Taught Me About Talent!
15:15
Rethinking Employer Branding in a Low-Hiring, High-Transparency World!
Join us for a special panel discussion on the latest insights from MDE 2026!
15:45
Final Break!
Refresh, reconnect, and get ready to celebrate excellence in employer branding. The MDE Gala begins shortly with a stand-up moment from... well you know him, See below!
16:10
Consultantu Cristi.
Director of “Do the Opposite” Employer Branding.
How to Explain Employer Branding to Your Parents!
16:25
The MOST DESIRED EMPLOYERS GALA!
Celebrating the companies setting the standard in talent, culture, and employer branding excellence!
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Disclaimer: Keynote order might be subject to change.
*
Disclaimer: Masterclasses will be held at Nord Events Center Forum Hall, Floor 1 at the main venue location. People will be on the premise ready to guide you on the day!
Map to the venue!
NORD Events Center by Globalworth at Pipera Business District!