EBcon.

MAY 18th-19th, 2021

POWERED BY CATALYST

A GATHERING OF FORCES IN EMPLOYER BRANDING

Agenda.

May 18th, 2021

9:30 am

9:45 am

10:05 am

10:40 am

Internal Communication and Storytelling Stage

INTRO.

Welcome to EBcon 2021

Maria Marcovici.

Head of HR Communication @Continental

Internal Employer branding: Advocacy Project

Michiel Das.

Founder @Employer Branding Lab

7 strategies and 4 tools to keep your employees motivated when working from home... Even in the middle of a global pandemic

Emily Forbes.

Founder and CEO @Seenit.io

Humanize your brand through Employee-Generated Video

11:20 am

Diana Vasile.

Founding member and President @ISTT

The power of Trauma and Healthy Relationships

11:50 am

First Break.

Get this chance to mingle with the rest of the attendees and check the virtual stands of our Sponsors and Speakers - Who knows what goodies you might find

12:05

Maria Dinu & Maya Tsankova.

Group Employer Branding Manager & Group Employer Branding Communications Manager @Coca-Cola HBC

Empowering Advocacy through Storytelling

12:35

Oana Iordachescu.

Head of Tech TA, EU, @Wayfair

Sense of belonging in a remote onboarding set-up. A confession.

13:05

Stelian Bogza.

Commercial Director & Co-Founder @BenefitOnline

What extra-salary benefits have motivated the employees in 2020?

13:25

Second Break.

Pick-up the conversations from where you left them in the previous Break. Forgot to ask a question, or skipped a stand? Now is the time to get back to it!  

13:45

14:15

15:00

Tom Pattison.

Senior Employer Branding Specialist @Checkout.com

Internal vs external comms: How to break the barrier

Duarte Ramos & Francisco López.

VP of Global Talent Acquisition Europe & EB and Director of Talent acquisition Europe & Global Head of External EB @Gympass

Unfolding Talent Acquisition as a tool to generate Employer Pride and Branding

DAVID THOMPSON - MASTERCLASS.

How to Research and Develop your EVP.

Find out key elements regarding EVP development: Understand your audiences, where to start your research and building your EVP

May 19th, 2021

9:30 am

9:45 am

10:15 am

10:35 am

11:15 am

11:45 am

12:15

External Communication and Storytelling Stage

INTRO.

Welcome back to EBcon 2021! Get excited for a day full of content focused on the External part of EB

Estera Anghelescu.

Recruiting and Employer Branding Director @Kaufland Romania&Moldva

Main partner Keynote

Dumitrita Ghenciu.

Employer Branding Strategist @BOSCH Romania

The power of authentic messages and targeted communication in the new normal

Nili Haikin.

Employer Brand & Digital Manager @VitaminP Agency

5 secrets about Recruitment marketing campaigns: how to succeed during the pandemic

Jim Taylor.

Managing Director of Ph.Digital @award winning EB agency Ph.Creative

Career site strategies that will succeed

Karina Borowiec.

Employer Branding Coordinator @DNV

EVP - what is it and why should you have one

First Break.

Get this chance to mingle with the rest of the attendees and check the virtual stands of our Sponsors and Speakers - Who knows what goodies you might find

12:30

13:00

13:30

14:00

14:15

Kirstin Birner.

Manager, Talent Operations EMEA @LEGO

Small things that make a difference.

Ruxandra Ciocarlan.

Senior Relationship Manager @Linkedin

Refreshing your Employer Value Proposition for 2021!

Jonathan Jessop Batty.

Corporate Narrative and Strategy Leader @IBM

Mayflower - Case Study on Corporate Storytelling!

Second Break.

Final chance to exchange contacts and scour our stands for goodies

Delia Iliasa.

Managing Partner @SanoPass

Mental Health - the adaptation of companies to work from home and the health of employees who work remotely!

14:30

15:00

Most Desired Employer Survey Results.

The moment you have been waiting for! Find out the Most Desired Employers Survey reports and who takes 1st place as the Most Desired Employer of 2021!

EMILY FIRTH - MASTERCLASS.

Getting creative with your Employer Brand.

In this interactive workshop Emily will lead you through her tried and tested approach for turning repetitive employer brand propositions into inspiring and differentiated creative ideas