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EBcon.

POWERED BY CATALYST

11-12 MAY 2026
Nord Events Center by Globalworth

REVOLUTIONIZE YOUR EMPLOYER BRAND

Masterclass Agenda.

Day 1 - May 11th, 2026

All times are in GMT+3

10:00 am

11:00 am

Ken Callebaut.

Creative Director / Manager @Fantastic, Partner @62 Miles

Activation Stream Masterclass 1: How To Ditch The Default!

Short Break!

Grab a coffee and get ready for the 2nd Masterclass on Activation!

11:10 am

Britta Blanski.

Founder @Britta June & Co.

Activation Stream Masterclass 2: Architecting Distinction: Elevating your Employer Brand Content to Rise Above the Noise!

12:10

Short Break!

Short refreshment break to clear our minds for the Masterclass Stream 2 on Advocacy

12:30

Kersti Vannas.

CEO & Founder - Instar - Employer Branding

Advocacy Stream Masterclass 1: The secret formula of effective and long-lasting advocacy programs!

13:30

Short Break!

Final break before Masterclass 4!

13:40

Cecilie Milenkovic & Dragos Gheban.

Co-Founder and Product Owner @Narify AS & Managing Partner @Catalyst Solutions

Advocacy Stream Masterclass 2: Making Employee Advocacy a Team Sport!

Main Event Agenda.

Day 2 - May 12th, 2026

All times are in GMT+3

10:00 am

EBcon 2026 Opening: What to expect today!

10:20 am

EBcon 2026 Main Partner Keynote!

10:40 am

EBcon 2026 Keynote brought to you by Mega Image Romania!

10:55 am

Sally Higham.

Founder  @Sally Higham Advisory

The Midlife Talent Gap: Why Menopause is Your Next Employer Branding Challenge!

11:20 am

First Break!

First opportunity to grab a coffee, meet fellow Employer Branding and HR leaders, and continue the ideas sparked on stage.

11:50 am

Flavia Bucerzan.

Country Manager, Employer Branding Communication @BOSCH Group Romania

Advocate. Amplify. Accelerate. Employee Advocacy 2.0 at Bosch Romania!

12:05

Phillip Lane.

Head of Culture and Communications @Who+Why

Culture: by Design - defining and communicating the culture behind a strong employer brand!

12:30

Georgiana Gotia.

Head of Employer Branding & HR Communications @AUMOVIO Romania

Employer Branding Without Fairy Dust: What Really Matters When Things Get Tough!

12:45

Lunch Break!

Enjoy lunch while continuing conversations with peers, speakers, and partners. This is your moment to turn insights into dialogue.

13:45

EBcon 2026 Keynote brought to you by SanoPass!

14:00

Ken Callebaut & Nathalie Adam.

Creative director & Manager @Fantastic - Partner @62Miles

Head of Recruitment and Selection @Belgian Federal Police

Ditching The Default: How the Belgian Federal Police Rebuilt a Brand That Truly Works!

14:25

EBcon 2026 Fireside Chat brought to you by URSUS Breweries!

14:40

Third Break!

Recharge and reflect! Take a breather, revisit key takeaways, and connect with partners and fellow attendees before the final sessions. 

15:10

Clare Tomkins.

Ex-Meta, TikTok, Atlassian Williams F1 Racing, Employer Brand and Talent Consultant 

From EY to the Pit Lane: What Never Sitting Still Taught Me About Talent!

15:35

The Most Desired Employers Results &

A New Chapter for EAEBA!

Join us for a special panel before the 2026 MDE Gala!

16:00

Final Break!

Refresh, reconnect, and get ready to celebrate excellence in employer branding. The MDE Gala begins shortly with a stand-up moment from... well you know him, See below!

16:10

Consultantu Cristi.

Director of “Do the Opposite” Employer Branding.

How to Explain Employer Branding to Your Parents!

16:25

The MOST DESIRED EMPLOYERS GALA!

Celebrating the companies setting the standard in talent, culture, and employer branding excellence!

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Disclaimer: Keynote order might be subject to change.

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Disclaimer: Masterclasses will be held at Nord Events Center Opus Hall, Floor 1 at the main venue location. People will be on the premise ready to guide you on the day!

Map to the venue!

NORD Events Center by Globalworth and Mindpsace Business District!

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WIN THE RACE OF TALENT ATTRACTION!

Some of the companies you have heard from.

LEADING IN THE INDUSTRY

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