Flavia Bucerzan.
Country Manager,
Employer Branding Communication
@Bosch Group Romania
BIO.
Flavia is a seasoned communication professional with two decades of international experience across the advertising, manufacturing, and IT industries. Her robust expertise encompasses a wide range of disciplines, including corporate communications, public relations, event management, branding, CSR, and marketing communications.
Seven years ago, Flavia joined Bosch Romania and not long after she has shifted her focus to the field of Employer Branding. Her journey began with leading the local team at the Bosch Engineering Center in Cluj. Today, she proudly directs the national Employer Branding Communication strategies, driving impactful initiatives across the country. Flavia's strategic leadership is firmly rooted in her academic background, which includes a bachelor's degree in Communications and Public Relations from Babeș-Bolyai University and a master's in Public Policy and Advocacy from West University of Timișoara.
2026 Keynote: Advocate. Amplify. Accelerate. Employee Advocacy 2.0 at Bosch Romania
What if your employees weren't just sharing content, but actively shaping your brand's voice? How do you evolve a successful employee advocacy program from a simple sharing mechanism into a strategic asset that accelerates your employer brand?
In this keynote, I will pull back the curtain on the journey to "Employee Advocacy 2.0" at Bosch Romania. Moving beyond the basics, I will detail the multi-layered strategy designed to foster true ambassadorship and drive measurable results.
You will discover:
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The Digital Platform: The foundational technology used to streamline content sharing and measure core KPIs, creating a frictionless experience for advocates.
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The Challenges: An innovative gamification layer built on top of the platform, designed to drive engagement, healthy competition, and reward consistent participation through creative challenges.
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Advocacy 2.0 & Beyond: A look into the future, exploring the integration of new pillars and internal knowledge-sharing to create a truly holistic program.
Join this session to learn how to transform your own employee advocacy program from a passive channel into an active, engaged, and powerful community that advocates, amplifies, and accelerates your brand.
2025 Keynote: Authenticity Amplified - The Magic Power of Employee Advocacy
Get ready for an inspiring experience at EBcon 2025 as we explore the power of employee advocacy! I’m excited to share how we at Bosch are transforming our employer brand by amplifying our people’s voices. You'll get an inside look at what it means to be a Bosch voice and how our advocacy program strengthens our brand from within. See how our passionate social media ambassadors bring authenticity to life by sharing their unique experiences within our distinctive #LikeABosch culture.
Authenticity Amplified - The Magic Power of Employee Advocacy! - Flavia Bucerzan
2024 Keynote: Authenticity in action! Living our EVP inside out #LikeABosch.
What an exciting time to be part of Bosch! As we celebrate our 30th anniversary this year, we persist in our commitment to our core values, continuous evolution, and exceptional quality, inspired by our founder's legacy. While we recognize the importance of maintaining a strong traditional brand, our greatest pride comes from our people. They are the driving force behind our success, responsible for the company's growth in all areas.
While our journey continues, we're committed to remaining a top employer. Therefore, inspired by our people at Bosch, Flavia's keynote this year will focus on the importance of authenticity in building trust. We will emphasize the importance of integrating our company's EVP within an organization to enrich the experiences of employees and candidates. We'll touch upon in house examples of employer branding initiatives from all Bosch locations in Romania aligned with our strategy and core values: living the EVP inside out. These initiatives aim to integrate internal realities into external communication campaign with authenticity, transparency, and a people-centric focus.
Together, we grow, find joy in our work, and inspire each other.
Work #LikeABosch
EBcon 2024 - Flavia Bucerzan, BOSCH Group Romania
2023 Keynote: Mission impossible? On a quest to attract and retain top tech talent #LikeABosch.
Engineering and tech talents are among the hardest to get. The scarcity of talent combined with the huge competition among tech and industrial companies to attract the best candidates generates a game of chase and keep, especially when it comes to the experienced and highly skilled candidates. We as a company can only be attractive to these candidates if we play the right game: we stand out from the crowd, we communicate authentically about our business and culture, and mainly, we put their needs on the first place. Therefore, we invest heavily in innovation and latest technologies, we offer tailored career & learning programs, flexible ways of working, and we make sure that our company’s mission and values are shared by our colleagues. Simply put, we Work #LikeABosch and shape the future by inventing new technologies.
Click the PDF to view the presentation!
Flavia Bucerzan Keynote EBcon 2023
