Flavia Bucerzan.
Country Manager,
Employer Branding Communication
@Bosch Group Romania
BIO.
With over 15 years of experience in communication, both nationally and internationally, Flavia navigated various industries from advertising and construction to IT. Her expertise covers a wide spectrum including event management, corporate communications, PR, branding, CSR, and digital marketing.
5 years ago, she focused on Employer Branding while leading the local team at Bosch Engineering Center in Cluj. Now, she is proud to oversee Employer Branding and Communication initiatives at the national level. Now, she is proud to oversee Employer Branding and Communication initiatives at the national level.
With a bachelor's degree in Communications and Public Relations from Babeș-Bolyai University and a master's in Public Policy and Advocacy from West University of Timișoara, Flavia has the expertise to lead impactful employer branding strategies.
2023 Keynote: Mission impossible? On a quest to attract and retain top tech talent #LikeABosch.
Engineering and tech talents are among the hardest to get. The scarcity of talent combined with the huge competition among tech and industrial companies to attract the best candidates generates a game of chase and keep, especially when it comes to the experienced and highly skilled candidates. We as a company can only be attractive to these candidates if we play the right game: we stand out from the crowd, we communicate authentically about our business and culture, and mainly, we put their needs on the first place. Therefore, we invest heavily in innovation and latest technologies, we offer tailored career & learning programs, flexible ways of working, and we make sure that our company’s mission and values are shared by our colleagues. Simply put, we Work #LikeABosch and shape the future by inventing new technologies.
Click the PDF to view the presentation!
Flavia Bucerzan Keynote EBcon 2023
