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EBdialogue.

 Learn, connect and get inspired.

EBdialogue is a community for employer branding practitioners. Here you can learn, connect and get inspired by local industry leaders.

Employer Brand Communication

 

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Brought to you by our hosts: 

Dragos Gheban - Managing Partner @Catalyst Solutions

Madalina Boicu - Project Manager - Employer Branding Advisory @Catalyst Solutions

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Nov 16th | 17:00 EET

In Person, TBA

All year channels - Tips for a more efficient strategy

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The Deets 

In building an employer branding communication strategy we use both campaigns and all-year channels: social media channels, career websites & blogs, job boards and career platforms. 

 

In most cases, these are the channels doing the heavy lifting for your employer brand generating the biggest exposure, the largest number of engaged candidates and, ultimately, the largest number of applicants. 

 

Let's talk about best tips, tricks and best practices on how to build and strengthen employer brands with these all-year channels. Join us on November 16th and let's share, brainstorm and debate!

Past events:

EBdialogue 15th of June - How to audit your Employer BrandEBdialogue
00:00 / 1:12:27
EBdialogue 18th of May - MDE 2023EBdialogue
00:00 / 1:10:40
Gen Z on the labour market in 2023 Behaviour, expectations and trendsEBdialogue
00:00 / 1:24:13
State of recruitment and Employer Branding: Companies with the biggest recruitment plans.EBdialogue
00:00 / 1:03:28
Brand Ambassadors: Employees as a resource in Employer BrandingEBdialogue
00:00 / 1:14:30

Events:

How to use them successfully in Employer Branding
 

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Brought to you by our hosts: 

Dragos Gheban - Managing Partner @Catalyst Solutions

Madalina Boicu - Project Manager - Employer Branding Advisory @Catalyst Solutions

Andreea Zanfir Culture Engagement & Talent Aquisition Manager @Vodafone Romania

👉 Join us Thursday, September 14th at 16:00, in a conversation about why events are a great tool for creating a connection with candidates and how to get the best out of them, depending on your objectives.

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Sept 14th | 16:00 EET

In Person, NORD Events Center by Globalworth

The Deets 

Would you like to know how to use events to boost your employer brand? 

In the next edition of EBDialogue we will delve even deeper into the results of our studies and analyze the lasting effect of events and how to take advantage of the perfect timing to develop an event concept that optimally fits your employer branding strategy and integrates your core messages. In addition to organisational issues, such as costs, venue, schedule, booth, and so on, you should consider the following questions we aim to answer during our workshop: 

👉Why is your company's presence in events so essential to strengthen your brand?
👉What kind of results are events bringing in terms of conversion? 
👉What booths and interactive tools should you consider activating during events?

How to audit your Employer Brand:

Tips on what to measure and tools to use
 

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Brought to you by our hosts: 

Dragos Gheban - Managing Partner @Catalyst Solutions

Madalina Boicu - Project Manager - Employer Branding Advisory @Catalyst Solutions

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June 15th | 17:00 EET

Online

The autumn is right around the corner so now’s a great time to take a moment to measure and correct, if needed, the course of your Employer Branding communication activities.

 

🙌 This is why this EBDialogue session will focus on the many ways in which you can audit your employer brand in order to get the desired results out of your communication efforts.

 

👉 Join us Thursday, June 15th at 17:00, in a conversation about the many layers you can touch during an audit, each bringing its own value and a different perspective on your understanding of your employer brand strategy.

 

🙌 Dragos and Mada will showcase the theory and our guest will share from her hands-on experience on the matter. We’d be glad if you could join the discussion and contribute to our community, so we hope to see you on Thursday on Zoom!

Most Desired Employers 2023:

Candidate behaviour, expectations and trends
 

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Brought to you by our hosts: 

Dragos Gheban - Managing Partner @Catalyst Solutions

Madalina Boicu - Project Manager - Employer Branding Advisory @Catalyst Solutions

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May 18th | 17:00 EET

Online

Did we see you last week at EBcon? We surely hope so!

 

After giving you a sneak peek into the most recent data on candidate behaviour, we prepared a deeper dive into the subject!

 

🔎 Did you know that 71% of candidates said that an attractive salary is an important criteria for them when choosing between offer? But only 45% of them ranked it as their #1 most important criteria.

 

Puzzling, right?

 

👉 Join us Thursday, May 18th at 17:00 and learn what other criteria is important to candidates. We will also make sure to include all the behaviour data we have available: reasons to stay or leave employers, openness for professional reconversion, channels to look for jobs and much more.

 

Join us at our next EBdialogue, on May 18th, to catch up with the latest candidate behaviour insights! 🙌

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Brought to you by our hosts: 

Dragos Gheban - Managing Partner @Catalyst Solutions

Madalina Boicu - Project Manager - Employer Branding Advisory @Catalyst Solutions

Anda Serban - Talent Acquisition Manager @Vodafone Romania

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Mar 30th | 17:00 EET

Online

The Deets:

Today we recognize the need to attract and retain top talent in order for companies to stay relevant and successful, and, along the way, we have seen the huge role Employer Branding plays in the recruitment process.

🔎 Did you know that 38% of freshers say that the lack of experience affects their chance of getting a job? Look what challenges they are facing while working from home.

👉 Are the 2022 results still accurate today? Stay tuned for the next EBdialogue, on March 30th, to catch up with the latest Gen Z insights! 🙌

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Brought to you by our hosts: 

Dragos Gheban - Managing Partner @ Catalyst Solutions

Madalina Boicu - Project Manager - Employer Branding Advisory @Catalyst Solutions

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Feb 23 | 17:00 EET

Online

The Deets:

Today we recognize the need to attract and retain top talent in order for companies to stay relevant and successful, and, along the way, we have seen the huge role Employer Branding plays in the recruitment process.

 

In our upcoming EBdialogue on February 23rd we are going to talk about the state of recruitment and employer branding in 2023. 

 

Is recruiting going to be easier or harder in 2023. Market changes, challenges and opportunities in 2023. How will salaries and benefits evolve in 2023.

 

We invite you to share your experiences, together with Dragos, Madalina and our guests!

Brand Ambassadors:

Employees as a resource

in Employer Branding.

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Brought to you by our hosts: 

Maria Marcovici - Head of HR and Employer Branding Romania @ Continental

Adina Florescu - CSR Officer & Content Management @ Michelin

Lia Apostol - Head of Marketing and Communications @Cognizant Softvision

Dragos Gheban - Managing Partner @ Catalyst Solutions

Madalina Boicu - Project Manager - Employer Branding Advisory @Catalyst Solutions

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Jan 26 | 17:00 EEST

Online

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Past Event

Brought to you by our hosts: 

Dragos Gheban - Managing Partner @ Catalyst Solutions

Mihai Sandu - Digital Marketing & Brand Manager @Hipo

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Oct 13 | 17:00 EEST

Online

The Deets:

Are you looking to complement your recruitment & employer branding strategies with a strong digital marketing campaign?

 

In the next edition of EBDialogue we will discuss about the latest changes in the digital marketing landscape starting with LinkedIn, Facebook, Instagram, Google and continuing with Reddit, Twitter and TikTok.

 

2021 and 2022 brought some major changes with new features and changes in the targeting options and many more.

In this workshop we will answer the following questions:

How you can optimize the use of each major channel LinkedIn, Facebook, Instagram, Google, Reddit, Twitter and TikTok?
What’s new? What kind of new types of campaigns can you access on LinkedIn and  Google?
What is the audience you can reach with each of them? Eg. You can reach 3,500,000+ professionals on LinkedIn, but how many of them work in IT or speak German? This will also help you size up the budget of your campaigns.
How to optimize awareness, consideration, and recruitment campaigns – starting with the channels you choose and ending with the bidding method?
Using a multitude of channels makes frequent reporting close to impossible. We will explore how Google Data Studio can act as a dashboard for your digital campaigns.

Who should attend?

 

HR, Recruitment & Employer Branding Professionals interested to

explore how digital campaigns can contribute to their objectives.

Using data in Employer Branding. Most Desired Employers study perspectives.

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Brought to you by our hosts: 

Dragos Gheban - Managing Partner @ Catalyst Solutions

Madalina Boicu - Project Manager - Employer Branding Advisory @Catalyst Solutions

Past Event

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Sept 15 | 17:00 EEST

Online

The Deets:

How do you stop the guesswork in Employer Branding and align your strategy with the latest market insights?

Join Dragos and Madalina at our next online EB Dialogue on September 15th and we'll debunk the ways in which the right data at the right moment can boost your talent acquisition and retention programs!

Employer Branding strategy for an unconventional Tech Start-Up

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Brought to you by our hosts: 

Dragos Gheban - Managing Partner @ Catalyst Solutions

Ioana Visa - EB & RM Specialist @MassMutual Romania

Madalina BoicuProject Manager - Employer Branding Advisory @Catalyst Solutions

Past Event

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Jul 7 | 17:30 EEST

Live at Mindspace Pipera & Online

In July we're talking to MassMutual Romania, a tech start-up that's new on the Romanian market and had to start from scratch. Let's hear from them how they did it.

We'll be speaking to Ioana Vişa, Employer Branding and Recruitment Marketing Specialist at MassMutual Romania. She joined the company just a few months after MassMutual entered Romania, and she’s grateful to be part of creating the local brand story.

She has over ten years of experience in different areas of communications and solid marketing background in IT, advertising, and management technology companies. She has proven expertise in project management, employer branding, event coordination, external and internal communications, social media, and CSR campaigns.

Ioana believes in surrounding herself with people who understand that success comes only by relying upon and supporting each other. She believes in making communication a priority, thus being able to create longstanding partnerships built on solid foundations.

Ioana believes in surrounding herself with people who understand that success comes only by relying upon and supporting each other. She believes in making communication a priority, thus being able to create longstanding partnerships built on solid foundations.

Ioana loves the sea and spending time outdoors and is passionate about protecting the environment and all living beings.

KPIs in Employer Branding: luxury or must have?

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Brought to you by our hosts: 

Dragos Gheban - Managing Partner @ Catalyst Solutions

Dumitrita Ghenciu - Employer Branding Strategist @BOSCH Romania

Madalina BoicuProject Manager - Employer Branding Advisory @Catalyst Solutions

Past Event

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Jun 2 | 17:00 EEST

 Online

Measure, measure, measure and then measure some more!

On June 2nd, starting at 17:00 EEST, we booked a full 1.5 hours with Dumitrita Ghenciu, Employer Branding Strategist @Bosch Romania, with whom we'll be debating the ins and outs of KPIs in Employer Branding!

- What should we measure?
- How should we measure?
- Why should we measure or what will we do with the data?
- When and how often should we measure?

Come join us to hear our answers and get the chance to ask your own questions!

We're a gathering of professionals in Employer Branding, happy to share our knowledge and learn from your experience!

Employer Branding in 2022. Before and beyond

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Brought to you by our hosts: 

Dragos Gheban - Managing Partner @ Catalyst Solutions

Claudia Tattanelli - Founder & CEO @C-YourCulture

Torgil Lenning - Founder @Potentialpark

Madalina BoicuProject Manager - Employer Branding Advisory @Catalyst Solutions

Past Event

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Apr 7 | 17:00 EEST

 Online

On April 7th we'll be talking to local and international employer branding experts speaking at EBcon 2022!

Combined, our speakers have more than 45 years of experience in Employer Branding! So the chance is we'll have an answer to any question ;) So write down your questions and we'll be thrilled to discuss them on April 7th!

This session we will be talking to... (drum rolls)...

Claudia Tattanelli is the founder and CEO of C-YourCulture.

Formerly Claudia was the Chairman of Universum Strategic Board where for over 25 years she has been leading many Employer branding and strategy projects supporting the leadership teams of many of the world’s leading companies, including Accenture, Apple, ABINBEV, Audi, Barclays, Campari, Citibank, Coca-Cola, Exxon, EY, Facebook, Ferragamo, H&M, Goldman Sachs, Google, IBM, JP Morgan, Lamborghini, L'Oréal, Mondelez, Lenovo, P&G, SAP, Siemens, United Nations, Unilever.

Torgil Lenning founded Potentialpark, a market research company based in Stockholm, Sweden, as he identified a strong need for business leaders to be competitive in attracting and recruiting the right talent. For over 20 years he has worked to shape the future of Talent Communication by bridging the communication gap between employers and talent worldwide.

Finally... Your EVP is ready! What's next? A case study with Fortech.

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Brought to you by our hosts: 

Dragos Gheban - Managing Partner @ Catalyst Solutions

Ana Cojuhari - Employer Branding Specialist @Fortech

Madalina BoicuProject Manager - Employer Branding Advisory @Catalyst Solutions

Past Event

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Mar 17 | 17:00 EEST

 Online

Welcome to the first edition of EBdialogue, brought to you by our lovely hosts Dragos and Madalina.

In our first edition we will meet with Ana - Employer Branding Specialist at Fortech and we are going to talk about how we can bring an EVP to life. 

Together we can debate:

  • Why do we need an Employer Branding Strategy?

  • How do you start to sketch an EVP and where to start?

  • Finally, how to give life to said EVP?

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