EBdialogue.

 The Employer Branding Meetup

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Brought to you by:

Past and upcoming events:

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Past Event

Brought to you by our hosts: 

Dragos Gheban - Managing Partner @ Catalyst Solutions

Mihai Sandu - Digital Marketing & Brand Manager @Hipo

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Oct 13 | 17:00 EEST

Online

The Deets:

Are you looking to complement your recruitment & employer branding strategies with a strong digital marketing campaign?

 

In the next edition of EBDialogue we will discuss about the latest changes in the digital marketing landscape starting with LinkedIn, Facebook, Instagram, Google and continuing with Reddit, Twitter and TikTok.

 

2021 and 2022 brought some major changes with new features and changes in the targeting options and many more.

In this workshop we will answer the following questions:

How you can optimize the use of each major channel LinkedIn, Facebook, Instagram, Google, Reddit, Twitter and TikTok?
What’s new? What kind of new types of campaigns can you access on LinkedIn and  Google?
What is the audience you can reach with each of them? Eg. You can reach 3,500,000+ professionals on LinkedIn, but how many of them work in IT or speak German? This will also help you size up the budget of your campaigns.
How to optimize awareness, consideration, and recruitment campaigns – starting with the channels you choose and ending with the bidding method?
Using a multitude of channels makes frequent reporting close to impossible. We will explore how Google Data Studio can act as a dashboard for your digital campaigns.

Who should attend?

 

HR, Recruitment & Employer Branding Professionals interested to

explore how digital campaigns can contribute to their objectives.

Using data in Employer Branding. Most Desired Employers study perspectives.

  • Facebook

Brought to you by our hosts: 

Dragos Gheban - Managing Partner @ Catalyst Solutions

Madalina Boicu - Project Manager - Employer Branding Advisory @Catalyst Solutions

Past Event

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Sept 15 | 17:00 EEST

Online

The Deets:

How do you stop the guesswork in Employer Branding and align your strategy with the latest market insights?

Join Dragos and Madalina at our next online EB Dialogue on September 15th and we'll debunk the ways in which the right data at the right moment can boost your talent acquisition and retention programs!

Employer Branding strategy for an unconventional Tech Start-Up

  • Facebook

Brought to you by our hosts: 

Dragos Gheban - Managing Partner @ Catalyst Solutions

Ioana Visa - EB & RM Specialist @MassMutual Romania

Madalina BoicuProject Manager - Employer Branding Advisory @Catalyst Solutions

Past Event

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Jul 7 | 17:30 EEST

Live at Mindspace Pipera & Online

In July we're talking to MassMutual Romania, a tech start-up that's new on the Romanian market and had to start from scratch. Let's hear from them how they did it.

We'll be speaking to Ioana Vişa, Employer Branding and Recruitment Marketing Specialist at MassMutual Romania. She joined the company just a few months after MassMutual entered Romania, and she’s grateful to be part of creating the local brand story.

She has over ten years of experience in different areas of communications and solid marketing background in IT, advertising, and management technology companies. She has proven expertise in project management, employer branding, event coordination, external and internal communications, social media, and CSR campaigns.

Ioana believes in surrounding herself with people who understand that success comes only by relying upon and supporting each other. She believes in making communication a priority, thus being able to create longstanding partnerships built on solid foundations.

Ioana believes in surrounding herself with people who understand that success comes only by relying upon and supporting each other. She believes in making communication a priority, thus being able to create longstanding partnerships built on solid foundations.

Ioana loves the sea and spending time outdoors and is passionate about protecting the environment and all living beings.

KPIs in Employer Branding: luxury or must have?

  • Facebook

Brought to you by our hosts: 

Dragos Gheban - Managing Partner @ Catalyst Solutions

Dumitrita Ghenciu - Employer Branding Strategist @BOSCH Romania

Madalina BoicuProject Manager - Employer Branding Advisory @Catalyst Solutions

Past Event

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Jun 2 | 17:00 EEST

 Online

Measure, measure, measure and then measure some more!

On June 2nd, starting at 17:00 EEST, we booked a full 1.5 hours with Dumitrita Ghenciu, Employer Branding Strategist @Bosch Romania, with whom we'll be debating the ins and outs of KPIs in Employer Branding!

- What should we measure?
- How should we measure?
- Why should we measure or what will we do with the data?
- When and how often should we measure?

Come join us to hear our answers and get the chance to ask your own questions!

We're a gathering of professionals in Employer Branding, happy to share our knowledge and learn from your experience!

Employer Branding in 2022. Before and beyond

  • Facebook

Brought to you by our hosts: 

Dragos Gheban - Managing Partner @ Catalyst Solutions

Claudia Tattanelli - Founder & CEO @C-YourCulture

Torgil Lenning - Founder @Potentialpark

Madalina BoicuProject Manager - Employer Branding Advisory @Catalyst Solutions

Past Event

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Apr 7 | 17:00 EEST

 Online

On April 7th we'll be talking to local and international employer branding experts speaking at EBcon 2022!

Combined, our speakers have more than 45 years of experience in Employer Branding! So the chance is we'll have an answer to any question ;) So write down your questions and we'll be thrilled to discuss them on April 7th!

This session we will be talking to... (drum rolls)...

Claudia Tattanelli is the founder and CEO of C-YourCulture.

Formerly Claudia was the Chairman of Universum Strategic Board where for over 25 years she has been leading many Employer branding and strategy projects supporting the leadership teams of many of the world’s leading companies, including Accenture, Apple, ABINBEV, Audi, Barclays, Campari, Citibank, Coca-Cola, Exxon, EY, Facebook, Ferragamo, H&M, Goldman Sachs, Google, IBM, JP Morgan, Lamborghini, L'Oréal, Mondelez, Lenovo, P&G, SAP, Siemens, United Nations, Unilever.

Torgil Lenning founded Potentialpark, a market research company based in Stockholm, Sweden, as he identified a strong need for business leaders to be competitive in attracting and recruiting the right talent. For over 20 years he has worked to shape the future of Talent Communication by bridging the communication gap between employers and talent worldwide.

Finally... Your EVP is ready! What's next? A case study with Fortech.

  • Facebook

Brought to you by our hosts: 

Dragos Gheban - Managing Partner @ Catalyst Solutions

Ana Cojuhari - Employer Branding Specialist @Fortech

Madalina BoicuProject Manager - Employer Branding Advisory @Catalyst Solutions

Past Event

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Mar 17 | 17:00 EEST

 Online

Welcome to the first edition of EBdialogue, brought to you by our lovely hosts Dragos and Madalina.

In our first edition we will meet with Ana - Employer Branding Specialist at Fortech and we are going to talk about how we can bring an EVP to life. 

Together we can debate:

  • Why do we need an Employer Branding Strategy?

  • How do you start to sketch an EVP and where to start?

  • Finally, how to give life to said EVP?