MARIA MARCOVICI.

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Head of HR Communications
@Continental

BIO.

"She has been working in the field of employer branding since 2007, so we could say that she grew with it.😊

 

At the beginning she was responsible for simple location HR Marketing activities, until she took over the coordination of these activities in all the Romanian locations in 2009.

 

In 2015 she participated in defining the global strategy of Employer Branding within Continental, and in 2019 to its upgrade.

 

Over the years, Maria was involved in various projects, such as: recruitment events, employer branding events aiming to position the company as a top employer in the field of technology, online and offline advertising campaigns, social media campaigns and engagement projects meant to involve colleagues from the technical departments in promoting the image of Continental as an employer.

On a personal level, Maria is the mother of 2 strong willed daughters who challlenge her creativity and ability to balance professional and personal life, especially during these homeoffice and online school times!”

KEYNOTE.

Internal Employer branding: Advocacy Project

 

At Continental, great ideas come to life and interesting stories are written every day. Employees of any company are important, trusted advocates who can contribute to a company’s brand through their personal networks, as well as, their social networks. That is why, we encourage all our employees to share their stories and spread our culture.