Anette Fexa.

From customer service to employer branding - my IKEA story in 3 sentences: I applied for my first job at IKEA as a "sharing good mood-person", it turned out that customer service is perfect to get to know this new workplace.

Later, as Internal Communication Manager, my education in communication and my passion for it was a good basis. Now it's employer branding, talent sourcing, and social media that I really enjoy.

Keynote.

The Spirit of IKEA in Employer Branding Videos.