Cristi is an unconventional consultant. While most consultants build deep expertise in a specific niche, Cristi has a surface-level understanding of a bit of everything, just not enough to drive relevant outcomes. He strategically chooses clients in industries that are already in decline, so any poor results can’t be pinned on him.
Why is he relevant at an employer branding conference? Because two of his clients, after “implementing” his recommendations, were never able to hire anyone again. So if you do the exact opposite of what he suggests, you’ll end up with a highly successful employer brand.