Georgiana Gotia
Head of Employer Branding & HR Communications
@AUMOVIO Romania
BIO.
As a passionate Employer Branding leader, Georgiana Gotia has been building bridges between people and purpose since day one.
Currently in the role of Head of Employer Branding & HR Communications at AUMOVIO Romania (previous Continental Automotive), Georgiana brings over a decade of experience across talent acquisition, employer branding, and global HR communications.
From launching global campaigns at Continental’s headquarters in Hannover to strengthening community ties across Romania, and successfully leading a rebranding journey, she’s made it her mission to make brands feel human and careers feel meaningful.
Her journey includes leading impactful employer branding campaigns, managing global social media strategies, and fostering strong partnerships with universities and communities. She’s also a university lecturer, a youth advocate, and the founder of the Erasmus Students Network in Sibiu.
For Georgiana, employer branding isn’t just about visibility and attracting talent. It is about authenticity, agility and connection.
Keynote: Employer Branding Without Fairy Dust: What Really Matters When Things Get Tough.
Employer branding shines when business is booming - but its true value shows up when things get difficult. Rebranding, transformation, hiring slowdowns, restructuring, shifting expectations: these moments put your employer brand to test - does it hold, or does it crumble?
In this session, I’ll take a no‑fairy‑dust look at what employer branding actually requires during tough times: staying consistent when the context changes weekly, communicating honestly without sugarcoating, and keeping the brand alive.
Drawing on AUMOVIO Romania’s recent transformation and rebranding journey, I’ll share what worked, what didn’t, and why authenticity, clarity, consistency and team-work become your strongest tools when the pressure is high. This is employer branding with both feet on the ground - and the lessons we often learn the hard way.