Ioana Moldovan.
General Director
@SanoPass FIT
BIO.
Ioana Moldovan is a distinguished leader and business development strategist dedicated to transforming the landscape of corporate health and fitness in Romania. As General Director of SanoPass FIT, she spearheads the growth of the nation’s leading digital wellbeing platform, bridging the gap between flexible fitness solutions and organizational performance.
With a deep expertise in building high-impact corporate partnerships, Ioana focuses on empowering organizations to treat employee wellbeing as a strategic asset rather than just a benefit. Her vision centers on a "health-first" culture, where SanoPass FIT serves as a seamless, integrated ecosystem that provides access to a network of over 600 fitness centers across Romania.
About SanoPass FIT.
SanoPass FIT is an integrated digital platform dedicated to promoting employee health, fitness, and wellbeing across Romania. Through a single subscription, employees gain access to over 550 fitness centers, gyms, and sports facilities nationwide, covering 41 counties and all major cities.
With SanoPass FIT, employees can freely train at any partner location, book group classes, reserve fields for football, tennis, or squash, and easily access services through a QR code, all via the SanoPass mobile app.
Investing in employee health is more than a benefit — it is a strategic move towards fiscal optimization, reduced healthcare costs, and improved team productivity. Studies show that encouraging physical activity can reduce organizational medical service usage by up to 20%, while also enhancing mental health, lowering stress levels, and mitigating the risk of burnout.
SanoPass supports companies in building motivated, loyal, and high-performing teams by placing health and wellbeing at the core of their organizational culture.
2025 Keynote and panel: Investing in wellbeing: A new standard for top employers
