Ioana is a CIM certified marketing professional with a strong passion for brand building and an educational foundation in both marketing & reputation management. Her experience spans from market research to brand marketing & corporate communications and has taken her through various SEE markets & cultures.
In her previous roles, Ioana has led the development & implementation of the marketing strategies for brands in different market positions, from absolute leaders to new launches or challengers, coordinating award winning campaigns.
She is currently the Communication Manager for Ubisoft Romania, where she has started off by building a local communication strategy that fits the business & HR needs and is aligned with the global vision. She is passionate about bringing key brand building practices to the world of corporate communications and leveraging them to manage a solid reputation for Ubisoft Romania.
Bringing Branding back to Employer Branding – how we co-designed Ubisoft’s local EB strategy
A little over a year ago, Ubisoft Romania has started a journey of transformation – from management and internal structure to new business ambitions for the two local studios. This created the context for a full-on redesign of the HR & communication strategies, enabling ground-breaking work around employer branding, as part of a reputation management approach. The keynote tells the story of how we did it and the lessons we’ve learned in the process.