With 20 years of experience in crafting and activating employer brands and researching labor market expectations in the Baltics and Finland. Kersti is the founder and CEO of Instar, the leading employer branding agency in the Baltics-an agency that brings together research, communications, recruitment, and strategic consulting teams. Kersti has helped shape strong employer brands across the Nordics, the Baltics, and beyond, working with both international companies and public sector organizations such as Nordea, Fujitsu, Kühne+Nagel, Coca-Cola HBC, Lidl, Scope Group, ministries, healthcare institutions, and others.

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Since 2010, she has led one of the most comprehensive annual studies in the Baltics on people’s work expectations. Kersti is also the initiator of several key employer branding industry events, including Attractive Employer Day and the Employer Marketing Awards Magnet.

Kersti is a highly regarded lecturer at Estonian higher education institutions as well as across the Baltics and Finland. As a representative of Instar, she also serves as Estonia’s representative in the European Association of Employer Branding Agencies.