

Madalina Boicu.
Project Manager - Employer Branding Advisory
@Catalyst Solutions
BIO.
Want to talk employer branding AND data, with a pinch of CSR and sustainability? Then you should meet our colleague Madalina!
With over 15 years of experience in research across both non-profit and business sectors, my work revolves around leveraging data to craft compelling narratives and drive impactful employer brand strategies. For the past 7 years she focused on large international research projects on employer branding whilst carrying out ambitious DIY home projects and learning dog psychology in her spare time.
2026 Panel:
Rethinking Employer Branding in a Low-Hiring, High-Transparency World
2022 Keynote:
The Most Desired Employers 2022 Study. What's new? - Madalina Boicu - EBcon 2022
