Meet the team from
Ursus Breweries!
Sabina Bărbulescu.
Senior Talent & Development Specialist
@URSUS Breweries
Sabina Bărbulescu is a Senior Talent & Development Specialist at Ursus Breweries, where she has grown her career since 2013, contributing across roles to employee experience, learning, and culture. Her work focuses on building authentic employer branding and creating workplaces where people grow, feel a sense of belonging, and show up with both competence and joy.
Deeply committed to Diversity, Equity & Inclusion, Sabina contributes to initiatives that support underrepresented talent, including mentorship programs for young women at the beginning of their careers. She believes in the power of human connection, kindness, and continuous development, and advocates for organizations where people can bring their whole selves to work—building cultures where reality truly matches the promise.
Daniela Amzoiu.
Internal & External Communication Manager
@URSUS Breweries
Dana Amzoiu is a communications professional with a strong background in PR and corporate communication, currently working with Ursus Breweries, as Internal & External Communication Manager. With experience gained in both agency and corporate environments, she is passionate about creating communication that is clear, meaningful and connected to business results.
Fireside Chat: Employer Branding Reality: When the Story Comes to Life.
Employer branding works best when it’s not just well communicated, but genuinely experienced.
This fireside chat explores what happens when the internal reality of a company aligns with the story it tells externally — and why that alignment becomes a true competitive advantage.
From identifying the first signs of credibility, to understanding where authentic culture stories actually come from, the conversation will look at how organizations can move beyond campaigns and build employer brands that last.
We’ll also touch on how to audit your employer brand in a meaningful way, how to balance communication with real employee experience, and what it takes to build trust that sustains performance over time.
A practical, honest discussion about turning employer branding from message into meaning.