Sam Monteath.
Insights & Strategy - "The Voice of Reason"
@Reason Why LTD
BIO.
Experienced employer researcher - turning deep insight into practical actions.
With 25 years' experience, 14 of which spent running my own consultancy, I have conducted research for hundreds of employers.
This research is always centred on understanding the truth behind a single question: "Why would some choose to work here?”
Which requires answering six other questions:
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What do they get?
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What do they get to do and become?
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Who will they do it with?
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What kind of organisation are they joining?
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What are is that organisation trying to achieve?
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What does being part of this organisation say about them?
The outputs are always aimed at either, or a combination of:
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Showing your current EVP / Presenting the opportunity to work here in the way that is most distinctive, attractive, realistic and consistent.
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Developing your EVP / Improving the experience of working here, so that that opportunity becomes ever more compelling for people both outside and inside the organisation
Whilst my insight is data-driven, it's always guided by sentiment. After all, in the real-world, gut-feel always beats hard numbers. So, I always capture actual experiences, how people are made to feel and what they truly believe. That complete picture means I can compare this organisation with their competitors. And I can compare to what the people they most want to attract, engage and retain are looking for.
EVPs I’ve worked on: Bank of England, BT, Financial Times, House of Commons, Hyundai, Information Commissioners Office, Ofwat, The Economist, Whitbread, White and Case
Assess the maturity of your Employer Value Proposition
How mature is your EVP — and what would make it stronger? I invite you to take this interactive 15-minute assessment to evaluate your EVP across six key dimensions: distinctiveness, attractiveness, realism, consistency, strategic alignment and agility. By answering 33 questions, you'll receive a personalised report highlighting where your EVP stands today, where there is room to improve, and how to make it more effective. Whether your EVP is fully established, in need of a refresh, or still taking shape, this assessment will help you identify the next steps towards building an EVP that reflects the real employee experience and attracts the right talent.